Inspiring Travelers to Become Lifelong Lovers of Your Destination
“You know your destination and we know how to develop inspiring content that performs. Together, we can get the results you want.”
Lance Harrell – Lead Content & SEO Specialist, Ink Slingers
“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry. Our focus on content strategy identifies your biggest opportunities based on a SEO and content audit combined with your company goals.
There are writers and then there are storytellers. Our highly skilled editorial team are true masters of their craft. With decades of travel writing experience, our wordsmiths create content that attracts readers and converts.
Technical (Website) SEO
What good is your website if no one ever finds it? Put our expertise in Technical SEO to use and turn your website into an SEO powerhouse! With over 25 years of Search Engine Optimization experience, our team can give your website the overhaul it needs to perform.
Travel and tourism is in our DNA. Through a unique storytelling style of travel writing, we inspire potential visitors and connect them with your brand and to your destination.
When it comes to content marketing there are no short-term fixes and no easy wins. Performance-based content cannot be created in a vacuum, nor can it be a one-off approach. That’s where a trusted outside voice like Ink Slingers comes in handy.
Before a single article is written, we listen to who you are and the stories you want told. Once we understand your needs, we match them against rich data and performance metrics to create a content discovery platform that’s designed for long-term sustainable success.
We’re committed to auditing your online presence and providing a detailed, transparent performance reporting system with recommendations so you’re never in the dark as to how your content’s ranking and where traffic originates.
Whether you’re a team of one or department of 10, Ink Slingers can create and manage a robust content program that delivers the type of visitors you want.
Understand Your Needs
No two organizations are alike, therefore your content plan should be different from anyone else’s. Each content plan is unique – we have no cookie cutter packages. We listen to your needs, discover what you’re trying to accomplish and develop a timeframe for success.
Research & Discovery
Our detailed content audit and SEO reporting aligns your strategy with your goals. We measure both organic and total site traffic, identify top performing keywords and big misses. We’ll examine top referring domains and competitor traffic. We’ll peek into your keyword gap analysis and measure your existing content against ranking difficulty and competition. This is where your plan is hatched.
Execution & Reporting
Pulling together all the details, we will create a roadmap of content production and delivery, including specific topics, channels and schedules. As content is published, we’ll monitor performance, providing detailed metrics and recommendations in an easy-to-understand report that your board and leadership will appreciate. Transparency at every step.
Your Content is Your Voice. We Can Make it Sing.
Our storytellers and strategists are an extension of your team.
Whatever the size of your operation, we know how quickly a to-do list can grow, especially concerning content creation. That’s where we come in. As experts in SEO-based travel writing, we can take some of that burden off your team and let you focus on other matters.
Whether you want to grow your audience, brand awareness or engagement, Ink Slingers can heap you achieve your goals.